Advancing digital transformation in financial services

With secure data management and eXplainable AI technology, Rulex assists financial services in their digital transformation journey.

Banks and financial institutions can leverage Rulex Platform to develop data-driven solutions, enhancing day-to-day decision-making, process efficiency, and customer loyalty.


Cost reduction

saved by a single anti-fraud solution

Top performance

successful NPL transactions

Increased efficiency

time saved in ticket management

Improved accuracy

false positives (fraud)





Use Cases
Free Resources

Rulex Platform

Why Rulex is different

Transparent technology

Transparent technology

Rulex’s native eXplainable AI produces clear and transparent insights to make informed and unbiased decisions. Building trust in AI-driven results and predictions benefits both banks and clients.

Compliant processes

Compliant processes

With its advanced data governance and encryption, Rulex ensures data integrity, security, and compliance, enabling financial institutions to meet GDPR and industry regulations.

Intuitive software

Intuitive software

With a WYSIWYG, drag-and-drop interface, Rulex Platform enables independent control over all aspects of data management in a single environment, empowering business users.


What we do for financial services

Data sources

compliance and reporting

lending and credit risk

Customer analysis

data agility and quality


compliance and reporting

lending and credit risk

Customer analysis

data agility and quality

Application areas

Compliance and reporting

Thanks to its high level of explainability, Rulex’s native XAI technology allows business users to fully understand predictions from business data and proactively identify possible bias in the outcome.

This transparency facilitates the implementation of mitigation measures, while guaranteeing compliance with industry and privacy regulations.

  • Fraud detection
  • Portfolio management
  • Market abuse
  • Explainable credit rating

Lending and credit risk

Bank clerks can employ Rulex Platform as a powerful decision tool to simplify risk management by seamlessly integrating industry knowledge with cutting-edge innovation, such as its Rule Engine and eXplainable AI.

Rulex Platform makes it easy to understand and monitor all stages of the lending process, from loan origination to early warning signals, and to reduce exposure to non-performing loans by implementing ad-hoc strategies.

  • Credit scoring
  • Non-performing loans
  • Early warning

Customer analysis

Rulex Platform clearly defines customer profiles by analyzing historical and business data and forecasting potential needs.

Sales experts and marketing teams can better manage relationships with their customers, improving customer loyalty and understanding market needs.

  • Cross-selling
  • Preventing churn

Data agility and quality

Rulex Platform facilitates the collection, aggregation, and transformation of extensive and varied data, including behavioral trends, credit bureau reports, and insights from rating agencies.

Financial institutions can also rely on Rulex’s combo of data quality solutions – data cleansing, rule-based validation, and AI-driven technology – to detect and correct anomalies and discrepancies, thereby ensuring the accuracy and integrity of information.

  • Data agility
  • Data quality


Rulex for the digital transformation of financial services


Banks and financial institutions continually strive to implement strategies that reduce fraudulent activities and the consequent costs. While identifying fraud remains a primary challenge, minimizing false positives is equally crucial.

Rulex and its partner GFT designed an award-winning XAI fraud detection solution, which was fully compliant with GDPR and privacy regulations. Despite the limited examples of fraud, the solution generated reliable predictive rules, resulting in a 10% reduction in false positives and saving the insurance company 50 million euros in claim costs.


Customer churn is a widespread issue that companies face daily. Considering that the cost of acquiring new customers is 6 to 7 times higher than retaining existing ones, an effective customer retention strategy is vital.

Rulex assisted a prominent vendor in accurately identifying possible churners with its XAI technology and comprehending the underlying factors causing it. This allowed the provider to promptly implement effective measures, thereby reducing customer churn by 3%, and boosting revenue by 11%.


Preventing credit risks in a timely manner often requires an in-depth analysis of varied and vast data, which can result in challenges for banks.

Rulex provided a major Italian bank with an ML-based early warning solution for identifying potential risks based on the large amount of data provided.

The solution extracted transaction-driven metrics from data for predictions and implemented business rules to adjust the model’s output when necessary. Thanks to this approach, the bank was able to process around 1 million credit positions every day.

Join the digital transformation

Rulex Platform